Burberry's Spring/Summer 2018 menswear collection marked a significant moment in the brand's evolution, representing a compelling blend of its rich British heritage and a forward-looking, youthful energy. Under the creative direction of Riccardo Tisci, who joined the brand shortly before the collection's debut, SS18 served as a fascinating bridge between the established Burberry aesthetic and the designer's distinct vision, laying the groundwork for the transformative journey the brand would undertake in the years to come. This collection, now highly sought after on the secondary market with numerous Burberry apparel for sale and Burberry shirts for sale options available online and in vintage stores, remains a compelling example of Tisci's early influence on the house.
The collection's core theme revolved around a reinterpretation of classic British tailoring and streetwear sensibilities. Tisci cleverly juxtaposed traditional elements like trench coats and tailored suits with contemporary streetwear influences, creating a dynamic and unexpectedly harmonious dialogue between the two styles. This wasn't simply about adding streetwear elements to existing Burberry designs; it was a complete reimagining of how these elements could coexist and enhance each other.
One of the most striking aspects of the SS18 collection was its use of color. While Burberry is known for its classic beige, khaki, and navy hues, SS18 introduced a bolder palette. Vibrant primary colors, particularly reds, blues, and yellows, were used liberally, often in unexpected combinations. This injection of vibrant color added a fresh, youthful energy to the collection, contrasting beautifully with the more muted tones of the traditional Burberry aesthetic. The color choices weren't merely decorative; they served to highlight the collection's playful juxtaposition of contrasting styles. A bright red track jacket paired with tailored trousers, for example, perfectly encapsulated this stylistic tension.
The collection's silhouettes were equally noteworthy. While retaining the structured elegance associated with Burberry tailoring, Tisci introduced a more relaxed and fluid fit. Oversized shirts and jackets were paired with slim-fitting trousers, creating a balance between structure and ease. This approach to silhouette reflected a broader shift in menswear towards a more comfortable and less restrictive style, while still maintaining a sophisticated and polished look. The relaxed fit didn't compromise on the quality or craftsmanship, however. The pieces retained the high-quality construction and attention to detail that Burberry is renowned for, ensuring that the relaxed fit didn't translate to a sloppy or careless aesthetic.
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